-28%
PPC ACoS Reduction
0%
FBA Stockout Rate
+35%
Organic Rank Lift
Overview
A growing sports & outdoors brand on Amazon US was experiencing ad spend waste due to non-converting search terms, alongside inventory stockout risks during seasonal demand spikes. We took ownership of PPC campaign monitoring and automated FBA inventory reorder alerts.
The Challenge
Wild seasonal demand swings and unmanaged broad-match PPC campaigns caused high ACoS and frequent risk of emergency air-shipping costs due to late reorder signals.
Strategy & Execution
- ✓
Restructured manual and automatic PPC campaigns, isolating negative search terms and reallocating budget to high-intent keywords.
- ✓
Established inventory replenishment calculators based on 30-day velocity and supplier production lead times.
- ✓
Monitored Seller Central daily for listing compliance, suppressed variations, and customer inquiry response SLAs.
Key Outcomes & Results
- •Reduced overall PPC ACoS by 28% while improving organic keyword rank by 35%.
- •Completely eliminated stockouts across all 18 SKUs during peak season.
- •Saved thousands in emergency freight costs by maintaining proactive supplier reorder schedules.
Still Handling Everything
Yourself?
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